Description
A long low motel stretches across the scene with a prominent red roadside sign at the left. The building sits beside a broad paved drive and neatly trimmed lawn under a pale blue sky. The front of the card identifies the Frontier Motel in Roswell, New Mexico. 1950s.
Front Text (verbatim):
FRONTIER MOTEL — 1 Mile North of New Mexico Military Institute
On Highways 70 and 285
ROSWELL, NEW MEXICO
Back Text (verbatim):
"Too New To Be Listed In Your Travel Guide"
FRONTIER MOTEL
Roswell's Newest — with Refrigerated Air — Panel
Ray Heat — Franciscan Furniture — Telephone in ev-
ery room. On U. S. Highways 70 and 285 — North,
ROSWELL, NEW MEXICO. Mr. and Mrs. Wm. A.
Schmidt — Owners-Managers. Telephone 010-R1.
AKL-274
15180N
A NATURAL
COLOR
POST
CARD
Dist. by Alfred McGarr Adv. Serv., P.O. Box 646, Albuquerque, N. M.
Natural Color Post Card Made in U. S. A. by E. C. Kropp Co., Milw., Wis.
Photography by Rodden, Roswell, N. M.
