Description
The front shows a roadside motel complex with a long low building, red rooflines, and a tower marked El Rancho. An inset view at the top left shows parked vintage cars in front of the motel and coffee shop. The card also includes printed promotional text for the motel and its amenities. The scene appears to be from the 1950s or early 1960s.
Front Text (verbatim):
EL RANCHO
ROSWELL
On U. S. Highways 70 and 285
ROSWELL, NEW MEXICO
ROSWELL'S
LARGEST
MOTEL
Coffee Shop
Cocktail
Lounge
Back Text (verbatim):
EL RANCHO
ROSWELL
Roswell's Largest Motel
Coffee Shop Cocktail Lounge
Telephone in Every Room
Every Room with Bath
Air Cooled Central Heating
2100 North Main St. Phone 3100
On U. S. Highways 70 and 285
ROSWELL, NEW MEXICO
AAD-108
Post Card
Photography by Rodden, Roswell, N. M.
P.O. BOX 646, ALBUQUERQUE, N. M.
