Description
Explore Rockford, Illinois’ vibrant downtown at night, illuminated by over 4 million candlepower from a new lighting system. Vintage cars line the streets past brightly lit storefronts in muted greens, oranges, and browns. This stunning Color-View postcard, likely from the 1960s, captures the city’s bright, modernized streetscape.
Front Text (cleaned):
DRUG STORE
1360 ROUSH ROAD
HOTEL
CHURCH
HELP ME
ABLE
Back Text (cleaned):
WEST STATE STREET, LOOKING EAST, ROCKFORD, ILLINOIS. This new twenty-square-block downtown lighting area was installed at a cost of over $250,000. 336 1000-watt and 21 400-watt mercury vapor luminaries with color-corrected lamps provide a total candlepower of 4,354,350. Automatically controlled to turn on and off.
Color photo by H. Brueckner
Pub. by Color-View Inc., 214 North Church St., Rockford, Ill.
6275-C
MADE BY
DEXTER PRESS, INC.
WEST NYACK, NEW YORK
Post Card
PLACE
STAMP
HERE
