Description
Brightly lit Rockford, Illinois streets at night showcase a vibrant downtown, with warm-toned lighting illuminating shops and parked cars. A new twenty-square-block lighting area, costing $250,000, dramatically enhances the cityscape. This colorful postcard, published by Color-View Inc., is from approximately the 1960s.
Front Text (cleaned):
DRUG STORE
104
ONE WAY
ROOKLERO 60
BLE
Back Text (cleaned):
WEST STATE STREET, LOOKING EAST, ROCKFORD, ILLINOIS. This new twenty-square-block downtown lighting area was installed at a cost of $250,000. 336 1000-watt and 21 400-watt mercury vapor luminaries with color-corrected lamps provide a total candlepower of 4,354,350. Automatically controlled to turn on and off.
Color photo by H. Brueckner
Pub. by Color-View Inc., 214 North Church St., Rockford, Ill.
6275-C
MADE BY
DEXTER PRESS, INC.
WEST NYACK, NEW YORK
Post Card
PLACE
STAMP
HERE
