Description
This vintage postcard depicts the brown brick Worth Hotel on a bustling Fort Worth street, showcasing the city’s vibrant energy in the 1960s. Cars and pedestrians fill the scene, with the Continental National Bank Building towering in the background. This delightful postcard, postmarked July 5, 1968, offers a glimpse into Fort Worth’s dynamic past.
Front Text (cleaned):
STAR TELEGRAM
UNDA WORTH HOTEL
OVER 200,000 DAILY
Back Text (cleaned):
THE WORTH HOTEL JULY 5, 1968 PM
West Seventh at Taylor 7:25 A.M.
Fort Worth, Texas 76101
View looking down busy Seventh Street with the Worth Hotel on left and the 30-story Continental National Bank Building in background.
Seventh Street is the heart of the theater, shopping and business district of downtown Fort Worth.
Dear Alice, we went to the barbecue and rodeo just as planned. The food was exceptional – about the best that I have had so far. The rodeo was well worth seeing. The first one that I have seen.
Au revoir, Frank
Alice Edlund
Dingley Dell Rd.
Frank
Conn.







