Description
Elm Street in Dallas, Texas, glitters at night with vibrant red and orange neon signs illuminating theater marquees. Cars line the street under the glow of Paul’s Palace and other bright establishments. This postcard depicting a nighttime Theater Row scene is likely from the 1950s or 1960s.
Front Text (cleaned):
PAUL'S PALACE
MIRROR
RIALTO
CARROUSEL
CATERER
CARROT
SHOES
Back Text (cleaned):
THEATER ROW AT NIGHT,
ELM STREET LOOKING EAST,
DALLAS, TEXAS
Dallas, with its theaters and nightclubs, its many golf courses, its racetrack, its tennis courts and bathing beaches, is a playground where life is enjoyed to the fullest. The metropolitan atmosphere prevailing here is reminiscent of New York; skyscrapers, a business bustle, and volume of traffic.








